Founded by israeli musician yoni bloch and his band, interlude is backed by sequoia capital. Along with cofounder tal zubalsky, bloch decided to implement such technology when founding interlude in 2011. The germ of the idea came from israeli musician yoni bloch, who wanted to create a music video that could adapt to different kinds of viewers, allowing them to participate and make changes to the video itself. Viewers could choose which person sings a solo, who the camera follows and more.
Interlude ceo yoni bloch to showcase the power of interactive video at the. But, bloch did hint at one theme the video pursued, pointing fast company to a particular comment in a reddit thread. Eko greenlights interactive series timeline with kimmy gatewood as director and starring rachel crow, donald faison, genevieve hannelius and sammi hanratty. Sony pictures and will gluck team to support interactive. The movie with a thousand plotlines the new yorker. A selfprofessed geek from the northern negev town of beersheva, bloch loved playing both video games and music. For those who dont know eko, tell us about your technology and approach to interactive media. New york, apr 08, 2014 business wire interlude today announced that ceo yoni bloch will be speaking at the miptv future of kids tv summit as a keynote. Im delighted that we managed to grab a few minutes with yoni bloch, founder of music video startup, interlude. Eko also launched eko studio fka treehouse, a platform for independent creators to create and distribute their own interactive. Interlude makes its interactive video authoring suite.
Bloch called his software treehouse and his company interludethe name hinting at a cultural gap between video games and movies which he sought to bridge. Digital artists reimagine the music video pcmag australia. Clash up is a new video music platform created by interlude, an interactive video production company headed by israeli pop star yoni bloch, that allows viewers to mix songs and videos by artists. Content could range from cooking shows to interactive toy catalogs and would let viewers participate in and shape stories as theyre told. Yoni bloch touch screen enabled html5 graph and charting.
It is widely known for the sony interactive music video for bob dylans like a rolling stone. Walmart will develop interactive shows in new joint. Israeli interactive video platform interlude is disrupting the advertising. The super bowl is the most american thing on earth and has absolutely nothing to do with israel. Behind chairlifts excellent interactive video adventure. They have pioneered a groundbreaking new interactive approach to video that. Sony pictures and will gluck team to support interactive video provider.
Welcome to eko, your new home for interactive video. Yoni bloch s signal 2019 session sparked the idea for the firstever interactive super bowl ad. Yoni bloch of interlude interviewed at connected creativity. The future of video entertainment is interactive creating new. In 2018, all forms of media are personalized except for live action video. Mgms taking a serious interest in interlude the interactive video firm founded by israeli musician yoni bloch that this year signed former cbs and microsoft exec nancy tellem to be e. It is widely known for the sony interactive music video for bob dylans like a. The same could be said for the music video, so bloch in conjunction with the tribeca film festival called on creative tech types to make interactive music videos for the next generation of web. Eko, a technology startup developing interactive video technology that turns passive, linear videos into userdirected, multipath stories. Step in to the story and discover original interactive comedy, drama, and music series that put you in. Interactive video editing platform interlude is the brainchild of israeli musician turned startup entrepreneur yoni bloch. Interlude makes its interactive video authoring suite, treehouse, free for everyone.
Interlude, scurve records and mtv collaborate to unveil interactive music video for nightbus showcasing stereo 3way emerging dancepop band partners with leading interactive video. Because you make all the choices in realtime, you are actually making your own version of the video, said bloch. Interlude partners with games for change to find creators. A guide to interactive documentary a how to manual for. Interlude specializes in interactive music videos that lets viewers choose from multiple options to determine how the story plays out. Eko greenlights interactive series timeline with kimmy. The plan calls for we to develop a range of content for walmarts website and its vudu video service. Bloch is naturally excited by the interactive technology, but hes convinced its application goes way beyond music videos.
Bloch is modest enough to point out that israel is a small country and his music has not become popular. Get the forbeswomen weekly newsletter from forbes editor maggie mcgrath. Digital media startup interlude is revolutionizing the world of interactive video with. Interlude is the company responsible for this innovative entertainment, and with founder yoni bloch at the helm, is pioneering the field of interactive videos and teaching others how to magically create their own. The future of video entertainment is interactive, and this joint venture is a huge step towards bringing this future to life, said yoni bloch, chief executive officer of eko. Zoomcharts is offering data visualization tools to support speakers at the webvisions nyc conference, taking place april 2nd, 2015 at projective space, 72 allen street, 3rd floor, new york, ny 2. Eko videos are interactive, engaging and completely seamless, offering a multilayered video experience for the digital age. Ceo yoni bloch walked us through a video they filmed in.
Interlude ceo yoni bloch on innovating interactive video interactive video fanaticsprepare to be wowed. Eko is a technology company leading the charge in interactive entertainment. Clash up is a breakthrough interactive music video platform. We caught up with yoni bloch, the ceo of eko, to learn more about the future of his companys work with walmart. An interview with interactive music video pioneer yoni bloch. Digital artists reimagine the music video pcmag uk. Rob joined its nice that as online editor in july 2011 before becoming. New york, feb 16, 2016 business wire interlude, the media and technology company that is pioneering interactive video that can adapt and respond to a. Using software that enables multiple streaming choices for one video, this. Eko cofounder and ceo yoni bloch gave an example of two player mentalities. Yoni bloch and his company interlude are in the process of changing all of that. Interlude interactive music video business insider. One music video of his band, demonstrated by yoni bloch at the 2010 techonomy conference in israel, featured 256 variations. Step in to the story and discover original interactive comedy, drama, and music series that put you in control.
As our company evolves so does our story and what you have known as interlude is advancing under a new name, eko. To view this page ensure that adobe flash player version 10. Interlude ceo yoni bloch on innovating interactive video. Eko was founded by israeli rock musician yoni bloch. Interlude lets you, the viewer, decide the outcome of a video. Interlude, scurve records and mtv collaborate to unveil. That moment when is an interactive filmgame in partnership with sony. Geek, rock star, ceo yoni bloch has used his combination of talents to create an authoring system for interactive movies. Founded by israeli musician and selfproclaimed tech geek yoni bloch, interlude was the realization of a vision to create a new type of interactive video that enables creators to express themselves in a new way. Interlude ceo yoni bloch to showcase the power of interactive video at the future of kids tv summit at miptv 2014. Bloch and his bandmates founded eko in 2011 in the process of creating a groundbreaking music video. Yoni bloch is a successful israeli musician and the ceo and cofounder of eko, a pioneering interactive entertainment company that lets viewers shape stories as they unfold.
Israeli startup engineers interactive super bowl liv ad. Bob dylans new interactive video is genius goodnet. Eko also launched eko studio fka treehouse, a platform for independent creators to create and distribute their own interactive videos. Bob dylans new interactive video is genius like a rolling stone gets a makeover video nov 21, 20. New era of interactive video will create more advertising.